Last updated: 30 September 2025
This Privacy Policy explains how David Butler Coaching (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit davidbutlercoaching.co.uk (the “Site”), contact us, or use our services. We process your data in accordance with the UK GDPR and the Data Protection Act 2018.
1. Who we are (Data Controller)
David Butler Coaching
Hemel Hempstead, United Kingdom (postal address available on request)
Email: david@davidbutlercoaching.co.uk
Phone: 07701 023 614
2. How we collect your data
- Directly from you when you book a call, complete a contact form (e.g., name, email, telephone, business name), or communicate with us.
- Automatically via cookies and similar technologies when you use the Site (see “Cookies” below).
3. Types of personal data we process
- Identity & Contact Data: name, email address, phone number, business name.
- Usage & Technical Data: IP address, browser type, pages viewed, time on site, and interactions (via analytics/cookies).
- Communications Data: messages, meeting notes, and feedback you share.
We do not intentionally collect special category data. Please do not include confidential or sensitive information in form submissions.
4. Our lawful bases for processing
We rely on one or more of the following:
- Contract – to provide coaching and related services you request.
- Legitimate interests – to operate and improve our Site, run our business, respond to enquiries, and grow our services in a way you’d reasonably expect and which does not override your rights.
- Consent – for non-essential cookies and, where required, for direct marketing. You can withdraw consent at any time (see “Your rights”).
5. How we use your data
We use personal data to:
- respond to enquiries and book calls;
- deliver coaching services and manage our relationship with you;
- send service messages and, if you opt in, marketing updates you can unsubscribe from at any time;
- maintain security, troubleshoot, and improve our Site and user experience;
- comply with legal or regulatory obligations.
6. Sharing your data
We only share data when necessary, for example with:
- Service providers acting on our instructions, such as website hosting, email and calendar tools, CRM, form tools, analytics (e.g., Google Analytics), and cloud storage.
- Professional advisers (accountants, legal).
- Regulators or law enforcement where required.
These recipients must keep your data secure and may not use it for their own purposes.
7. International transfers
Some providers may be located outside the UK/EEA. Where this happens, we ensure appropriate safeguards (such as the UK International Data Transfer Agreement or EU Standard Contractual Clauses with the UK addendum) are in place.
8. Data retention
We keep personal data only as long as necessary for the purposes set out in this Policy:
- Enquiry data: typically up to 24 months after last contact if you do not become a client.
- Client records: generally for the duration of the relationship and up to 7 years thereafter to meet legal, tax, and business record requirements.
- Marketing data: until you opt out or your consent is withdrawn.
- Cookie/analytics data: per the cookie’s lifetime (see your browser and our Cookie Notice).
We securely delete or anonymise data when it is no longer needed.
9. Your rights
You have the right to:
- access your personal data and receive a copy;
- correct inaccurate or incomplete data;
- delete your data in certain circumstances;
- restrict or object to processing, including profiling, where applicable;
- data portability (for data you provided to us);
- withdraw consent at any time, without affecting prior lawful processing;
- complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you are unhappy with how we handle your data. We’d appreciate the chance to resolve your concerns first.
To exercise your rights, contact david@davidbutlercoaching.co.uk.
10. Cookies and analytics
We use cookies and similar technologies to operate the Site, understand performance, and improve content. Non-essential cookies (including many analytics cookies) run only with your consent. You can:
- manage preferences via our cookie banner or browser settings;
- withdraw consent at any time by updating your cookie settings.
For more details, see our Cookie Notice (or add a dedicated page and link to it here).
11. Marketing
We may send you updates about services, events, or resources if:
- you have opted in, or
- you are an existing client and we rely on legitimate interests under PECR.
You can unsubscribe at any time using the link in our emails or by contacting us.
12. Security
We implement appropriate technical and organisational measures to protect personal data, including access controls, encryption where appropriate, device and account security, and staff awareness. While no online service can be 100% secure, we work to prevent unauthorised access, use, alteration, or loss.
13. Third-party links
Our Site may link to third-party websites. Those sites have their own privacy policies and we are not responsible for them. Please review their policies before submitting personal data.
14. Children
Our services are aimed at adults. We do not knowingly collect data relating to children.
15. Changes to this Policy
We may update this Policy from time to time. Changes will be posted on this page with a new “Last updated” date. Please check back periodically.
16. How to contact us
Questions or requests about this Policy or your data rights:
Email: david@davidbutlercoaching.co.uk
Phone: 07701 023 614.